ELLIOTT / DINO
For the Year of Naruto campaign, which celebrated 20 years of the Naruto franchise, I was involved in many crucial projects, such as key content pieces and CPG collaborations through the community engagement side of things.
The goal was to celebrate 20 years of the world's most-loved ninja. Which included everything from the Japanese comic books, animated television series, merchandising, and more!
Check out a few examples of the types of stuff that I worked on:
VIZ Media partnered with Team Liquid to release the Liquid x Naruto apparel collection. Through this collaboration, I worked closely with Team Liquid to raise awareness through social media for this collaboration, as well as involving influencers under Team Liquid for other VIZ releases and projects to develop a positive relationship with the organization.
As the Social Media & Community Manager for VIZ, I worked on popular intellectual properties that VIZ has rights to, such as Pokémon and Naruto, where I developed compelling copy and executed content campaigns that led to high social media engagement across all the major SNS's that VIZ runs.
One of my most memorable projects was being the content lead for the Pokémon25 campaign, celebrating 25 years of the Pokémon franchise, through product releases for the books and animated television series.
The goal was to showcase all the starter Pokémon in each region for a given month from the past 25 years of the franchise. This was also in coordination with The Pokémon Company International and ShoPro (VIZ's parent company and US merger).
Here are a few examples of the types of content that reminisced with fans that I worked on:
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For my self-made brand, Dino, I've created a community solely through social media marketing. Everything from broadcasting to content creation. Achieving over 185,000+ followers across social media platforms and working with some of gaming and anime industries biggest brands such as Nintendo of America, The Pokémon Company International, Crunchyroll, and many more. the Dino brand has existed since October of 2011.
I've worked for everyone's favorite blue hedgehog at SEGA of America, closely working with SEGA of Japan, in the Online Games department.
I manage some of SEGA's most popular intellectual properties. One of which is known as Phantasy Star Online 2. This AAA MMO title is celebrating it's 10th anniversary serving over 9 million players worldwide since launch.
I've also worked closely with the teams at Sonic Team and ATLUS for unique social media campaigns to help bolster user acquisition for the title.
I'm also working on some future titles for the department which I can't disclose just yet! 😊
For VIZ Media, I helped develop, organize and consult communication strategies for their Discord server, a digital distribution and social media platform, to help promote community engagement further.
The link to their server I created and managed is located here: http://discord.gg/viz
Due to my success with this campaign and a history with partnering them as an individual, I was also previously hired to work for VIZ as a Community Manager for the social team.
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Here is a variety of content pieces I worked on at my time with VIZ:
